Privacy Policy

This Privacy Policy describes how punishervault.com (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses information when you visit, interact with, or make a purchase from the Site, or otherwise communicate with us.

Last updated: February 2, 2026

Contact

If you have questions about this policy, want to exercise your privacy rights, or would like to make a complaint, contact us at:

Email: support@punishervault.com

Mailing address:
Punisher Vault
967 East Parkcenter Boulevard
PO Box 193
Boise, Idaho 83706
United States

Important information about our platform (Shopify)

Our online store is hosted on Shopify. Shopify processes information about your interactions with our Site and purchases made through our store in order to provide and improve Shopify’s services, including enhanced services that may include personalized experiences, relevant advertising, and analytics.

This means information you provide to us and information collected about your device and your interaction with the Site may be shared with Shopify and with third parties that Shopify works with (which may be located in other countries).

You can learn more about how Shopify handles personal information in Shopify’s Consumer Privacy Policy: https://www.shopify.com/legal/privacy/app-users

Depending on your location, you may be able to opt out of certain Shopify data uses for these enhanced services here: https://privacy.shopify.com

Information we collect

The types of information we collect depend on how you interact with the Site. “Personal information” generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you.

A. Device and usage information (automatically collected)

When you visit the Site, we (and our service providers) may automatically collect information such as your IP address, device identifiers, browser type, time zone, approximate location, cookie identifiers, pages viewed, products viewed, search terms, referral URLs, and information about how you interact with the Site and ads.

We collect this information using cookies and similar technologies (such as pixels, tags, SDKs, and web beacons), including technologies provided by: Shopify, Google Analytics (GA4), Meta (Facebook/Instagram), TikTok, Pinterest, and other partners described below.

B. Order and checkout information (collected from you)

When you make a purchase or attempt to make a purchase, we collect information necessary to process the transaction, such as your name, billing and shipping address, email address, phone number, payment details (processed by our payment processors), and order history. Customer accounts may be optional at checkout.

C. Customer support and communications (collected from you)

If you contact us, we collect the content of your message and any information you choose to provide (for example, order number, photos, or details related to a support request).

D. Point of Sale (POS) information

If you purchase from us in person (where available), we may collect purchase and payment-related information through our Point of Sale system.

E. Marketing preferences

We may collect information about your marketing preferences and subscription status. In some cases, customers may be subscribed to marketing by default, and you can opt out at any time (see “Your choices and controls”).

How we use your information

• Provide and operate the Site (including account access where offered, checkout, payments, shipping, returns, and customer support)
• Process transactions and fulfill orders, including fraud prevention and security
• Communicate with you about orders, support, and administrative messages
• Marketing and advertising (including email/SMS marketing where permitted, and showing relevant ads)
• Analytics and improvement (understanding how customers use the Site, measuring performance, and improving products and experiences)
• Compliance with legal obligations and enforcing our terms and policies

How we share your information

We share personal information with service providers and partners to operate our business. We do not “sell” personal information for money. However, some privacy laws treat certain sharing for advertising/analytics as “selling”, “sharing”, or “targeted advertising”. See “Targeted advertising and opt-outs” below.

Service providers and platforms we use may include

• Shopify (store hosting, checkout, analytics, security, and enhanced services)
• Google Analytics (GA4) via the Google & YouTube sales channel
• Meta (Facebook & Instagram) via pixel and the Facebook/Instagram sales channel
• TikTok via pixel and the TikTok sales channel
• Pinterest tracking via Pinterest channel
• Yotpo for email marketing and SMS, including engagement tracking
• Shop channel features (where applicable)
• AfterShip for TikTok-related fulfillment/shipping support (where applicable)
• Shipping carriers and fulfillment services to deliver your order
• Payment processors to process payments securely

We may also share information to comply with law, respond to lawful requests, protect our rights, prevent fraud, and enforce our agreements.

Cookies and tracking technologies

We use cookies and similar technologies to enable core site functionality, remember preferences, perform analytics, and support advertising. Shopify also places cookies and uses similar technologies necessary for the functioning of the store and for analytics.

Depending on your location, you may see a cookie banner or privacy settings tool that allows you to manage optional cookies. You can also control cookies through your browser settings, but blocking certain cookies may impact site functionality.

For information about Shopify cookies, you can review Shopify’s cookie information here: https://www.shopify.com/legal/cookies

Targeted advertising and opt-outs

We use advertising and analytics partners to help us promote our products and understand performance. These partners may collect information about your interaction with the Site over time and across different websites/apps. This is commonly done through cookies, pixels, and similar technologies.

Opt out of targeted advertising

You can opt out of targeted advertising or limit certain uses of your data using the options below (availability depends on your location and device):

• Shopify enhanced services opt-out: https://privacy.shopify.com
• Digital Advertising Alliance (US): https://optout.aboutads.info/
• Network Advertising Initiative: https://www.networkadvertising.org/choices/
• Meta ad preferences: https://www.facebook.com/settings/?tab=ads
• Google ad settings: https://myadcenter.google.com/
• Google Analytics opt-out add-on: https://tools.google.com/dlpage/gaoptout
• TikTok privacy/ads settings: https://www.tiktok.com/legal/page/us/privacy-policy/en
• Pinterest ads personalization: https://help.pinterest.com/en/article/personalization-and-data

If you are in certain US states, you may also have the right to opt out of “sale”/“sharing” of personal information or targeted advertising. See “US state privacy rights” below.

Marketing communications (email and SMS)

If you sign up for marketing emails or SMS (or if your settings subscribe you by default where allowed), we may send you promotional communications. You can opt out at any time:

• Email: click “unsubscribe” in any marketing email
• SMS: reply “STOP” (or the opt-out keyword provided in the message)

You may still receive non-marketing messages such as order confirmations, shipping updates, and support responses.

International data transfers

We are based in the United States, and we and our service providers (including Shopify) may process and store information in the United States and other countries. Some countries may have different data protection laws than your country of residence.

Where required, we rely on appropriate safeguards for international transfers, such as Standard Contractual Clauses (SCCs), or other lawful mechanisms.

Retention

We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. For example, order information is typically retained for recordkeeping, tax, warranty, and fraud prevention purposes, unless you request deletion where permitted.

Automated decision-making

We do not use fully automated decision-making that produces legal or similarly significant effects about you. Shopify may use limited automated processing to help prevent fraud and protect transactions.

Your choices and privacy rights

Depending on where you live, you may have some or all of the rights below:

• Access: request a copy of personal information we hold about you
• Correction: request that we correct inaccurate personal information
• Deletion: request deletion of personal information (subject to certain exceptions)
• Portability: request a portable copy of certain information
• Opt out of targeted advertising (and, where applicable, “sale”/“sharing”)
• Withdraw consent where processing is based on consent (this does not affect prior processing)

To exercise your rights, contact us at support@punishervault.com. We may need to verify your identity before completing your request.

EEA/UK (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process personal information under one or more legal bases, including: (i) performance of a contract, (ii) legitimate interests (such as fraud prevention, improving services, and marketing), (iii) consent where required, and (iv) compliance with legal obligations.

US state privacy rights (California, Colorado, and other states)

If you are a resident of certain US states, you may have the right to opt out of targeted advertising and certain disclosures of information that may be considered “sale” or “sharing” under applicable law. You may submit requests using the contact information above.

We do not knowingly sell personal information of minors under 16.

Minors

The Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will update the “Last updated” date at the top of this policy when changes are made.

Complaints

If you have a complaint, contact us using the information in the “Contact” section above. If you are located in the EEA/UK, you may also have the right to lodge a complaint with your local data protection authority.